Marketing Consumer Behavior 1. (a) The types of grocery store seg manpowerts currently lively for the sens in the consumer trade are generally men with home incomes varying between 200 and 300 one thousand dollars per year. near of these men already own two or one-third cars. More doctors will purchase Hummers than lawyers. This food market segment consists for the most part of entrepreneurs as opposed to corporate conformists. (b) The types of market segments in the business-to-business market are mostly associated with the government / legions / US multitude fleets.
AM General, producer of the Hummer, has also sign(a) a round of licensing agreements for the use of the Hummer name-with Converse to market rugged footwear and with Timex to produce a “Hummer” watch. 2. in that respect are umpteen pros and cons associated with the above market segments. For the consumer market, the demand is created by a really narrowly defined group of consumers. A specific bum market is positive thing for produ...If you sine qua non to get a full essay, order it on our website: BestEssayCheap.com
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