O2 Dissertation Example | Topics and Well Written Essays - 5000 words

O2 - Dissertation Example59-71). The historical evidences reveal the fact that O2 is not a precise old brand rather it initiated its operations during the decade of 80s, and was a subsidiary of a joint venture of two leading organizations. However, O2 came to existence in the proto(prenominal) years of twenty first century as an outcome of splitting of the joint venture of two organizations (European Telecom, 2003, pp. 18-20). Although a Spanish family acquired and took over O2 and grow the operations to European telecommunication market as well, O2 retained its origins (headquarter) in UK only. O2 did not only expand its business to other parts of Europe tho also focused on extending its functional units within the industry and entered into the financial service industry (Sherwood, 2011). From the analysis of the marketing tactics of O2, it has come to observation that they fill changed their slogans from time to time, which they consider it as revitalizing the brand in front of their customers (Telefonica UK Limited, 2011). On the other hand, the major competitor of O2 that is Everything Everywhere, which comes under consideration as the monster and number one telecommunication brand of UK mull over the fact that they have their marketing as their key positive aspects and the reason of their position in the UK market. Moreover, Everything Everywhere works with a vision to give the UK the best network and best service so that our customers trust us with their digital lives (Everything Everywhere, 2012). However, O2 believes that if they bring hike enhancements and progressions in their marketing strategies, it would provide strong basis for them to fight and compete against their main competitor (Huet, Tcheng and Galliot, 2010, pp. 152-153). The sales of the products or services of a company manoeuvre a major role in deciding the success or the failure of the organization, which means that the sales of the organization is dependent upon how the company market its products and services. It has change surface come to notice that O2 has not come under extensive research on the perspective of marketing that can provide the company with recommendations and proposals to improve their slipway of alluring the people and convincing them to switch over to O2 telecommunications. The only information about the marketing strategies available is via published news (Telefonica UK Limited, 2011). The following research study intends to have a comprehensive study and analysis about the marketing strategies that O2 is currently using for attracting the customers in general. Based on these strategies, the thesis report would carry a wide range of marketing plans and policies that O2 can exercise so that they can gain the maximum share of the market and become the leading company within the telecommunication industry. The recommendations would also be a guideline for other telecommunication companies whether in UK or anywhere else in the world th at they can take in order to gain competitive edge over others present